A digital design with a photo of chocolate cookies with chocolate chunks on the left side and text that reads 'Branding Design COOKEY' and 'floating studios' on a brown background to the right.

2021 | Solo Brand and website designer

Page layout with text about a cookie brand on the left and a photo of chocolate chip cookies with a milk bottle on the right.

2021 | Solo Brand and website designer

Creative Direction

Collage of bakery and café scenes including baked goods, a person making dough, a sign reading 'Petal and Grove', cookies, a hand holding a cookie, tea cups, and a person resting with a pillow.

The project brief was to design the brand identity of the shop.

The client opted for a 'cool, fun, and groovy,' final direction option, appealing to a younger audience / generation Z.

With bold colors and a fun vibe inspired by old-school American diners, the typography, patterns, and colors have a delightful look, inspired by the shape of chocolate chips.

The warm colors increase appetite, with a trendy but strong visual.

Comparison of four cookie shop logos, including a plain logo, inverse logo, logo with signature, and a logo mark with a cookie graphic, all featuring the brand name 'cooweiy' in a playful, rounded font with brown color themes on beige and brown backgrounds.
Design diagram explaining the construction of a logo that resembles a baked cookie, with text illustrating font choices and margin options.
Typography design with color palette at top, showcasing different font styles including customized bold, subtitle, and regular text, along with placeholder Latin text.
A color palette chart displaying five colors: chocolate brown, cream, toasted yellow, light brown, and black, each with hex codes and labels.
A pattern of irregularly shaped cream and light orange squares, with the words 'BRAND PATTERN' in the top left corner and the initials 'cw' in the bottom right corner.
Pattern with the word 'coconut' repeated in white on a brown background.
Collage of cookie shop branding and products, including cookies on cooling rack, branded packaging, and a pink box of assorted cookies.
Instagram feed page in a phone displaying a cookie shop profile called 'coowey'. The profile has a cookie logo, 500 followers, and posts with images of cookies and the shop interior. The background features a beige and cream checkerboard pattern.

Let’s collaborate!

Have a project in mind?

A woman with glasses working on a laptop at a desk, with a potted green plant and a painting of water on the wall behind her.
Inquire
Inquire

Hi! I’m Sofia,

I’m a UX UI and Brand designer, creating unique brands and innovative digital products, for startups and entrepreneurs worldwide. Discover more about me here.

You might also like…

Screenshots of a mobile app website for musicians. The first screen features a portrait of a woman with dark curly hair, wearing a sleeveless top, and encouraging users to amplify their potential with a sign-up form. The second screen has a bright orange background with a photo of a woman singing into a microphone, promoting the platform's ability to help musicians grow and get discovered.

BeLive

UX UI - Branding

Screenshots of a mobile application for outdoor sports and activities. The app features articles on yoga, hiking, surfing, and snowboarding, with sections for user profiles, search, and navigation.

She is Action

UX UI - Branding

Screenshot of a website homepage for a coffee brand called Morning Matters. The page features a section with text introducing Inês, who makes specialty coffee roasted in Lisbon. There's a green button labeled 'View Product.' The right side shows a hand pouring coffee from a pink, kid's water bottle-shaped coffee pot into a glass cup. The background includes plants and magazines, and a yellow badge with pink text reads 'Specialty coffee roasted in Lisbon.'

Morning Matters

Branding