A hand reaching for Asian cuisine dishes, including dumplings, dipping sauces, and a bowl of salad, on a table with Japanese characters.

2022 | Solo Brand and website designer

Creative Direction

Collage of images related to Japanese culture, including ramen dishes, Japanese tea setting, restaurant signage, Asian woman in traditional kimono with umbrella, and street scenes in Japan.

The project brief was to design the brand identity and website layout of a small Japanese Bistrot.

The brand's mission is to provide the best quality Japanese comfort food. With an “Izakaya feel”, and young target audience focused on millenials and generation Z.

Design with five navy blue horizontal bars, each containing white text and a white snowflake icon to the left. The bars read: 'High Quality,' 'Tasty,' 'Young,' 'Friendly & Casual Vibe,' and 'Generation Z and Millennials.'

Logotype

Logo for Okama Bistro Japonais on a pink background with a framed rectangular border around the text.
A red-orange background with the word 'OKIAMA' in stylized white font inside a white rectangular outline
A design comparison of three logos with their respective brand elements. The first logo is a primary logo with red text 'OKUANA' inside a rectangular border on a light pink background. The second logo is a secondary logo, featuring stylized dark blue text 'OKUANA' with a small blue accent on a white background. The third logo incorporates the stylized 'OKUANA' in a horizontal layout with the brand elements including abstract shapes and lines on a dark blue background, with the word 'OKUANA' in reddish-brown and white.
A graphic design infographic explaining the typography and brand elements inspired by noodles shapes, featuring a black rectangular logo with the word OKUMI, blue noodle-shaped elements, and Japanese restaurant street sign-inspired typography at the bottom.

Color Palette

A color palette chart with five colors: black, blush pink, amber, cream, and blue, each with corresponding hex codes and color swatches.

Typography Pairing

A style guide showing various fonts, sizes, and sample text with a heading titled 'Title' and a paragraph of Lorem Ipsum text.

Brand Patterns

Three abstract patterned backgrounds side by side with wavy lines, dots, and bars in shades of red, pink, and dark blue on different colored backgrounds: black, light pink, and rust.

Branding in action

A black three-wheeled delivery vehicle parked on a city street in front of a white building with a black fence. The vehicle has signage that reads 'OKIANA BISTROT JAPONAIS'. A circular sign with the same text is attached to a brick wall.
Packaging and a bottle of Okiama Japanese bistro beverage, with abstract line patterns in navy blue, coral, white, and beige on the labels and packaging.
Exterior view of a Japanese restaurant named 'Okama', with pinkish-orange walls, white doors, black patterned awnings, and greenery on the roof.

Social Media

Screenshots of an Instagram profile and a post. The profile features an orange, pink, dark blue, and cream color scheme with a grid of restaurant photos and graphics. The post displays a graphic with orange, navy, and cream squiggly lines and text indicating a restaurant's opening hours from Tuesday to Sunday, 12:00 to 15:00 and 19:00 to midnight, at Rue Claude Decaen in Paris.

Website Design

Website homepage for a Japanese ramen restaurant called Okiama, featuring images of ramen dishes, a chef preparing ramen, reservation details, menu items, and contact information.
A webpage for a Japanese ramen restaurant featuring images of chefs preparing ramen, uncooked noodles, and finished ramen bowls. The page highlights the restaurant's focus on authentic, scratch-made ramen and offers reservation and menu information.

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