Mawaho Brand Identity

Solo Brand Designer, 2022

A surfboard with a burgundy bikini top draped over it, and a white drawstring bag labeled 'Maui Mo Beach Co.' in a natural, outdoor setting.

About the brand

A woman holding a surfboard standing on sandy dunes with a clear blue sky in the background.

Mawaho embodies the spirit of island living, drawing inspiration from Hawaiian culture. Rooted in sustainability, simplicity, and untamed beauty, the brand exudes a laid-back, carefree vibe deeply intertwined with nature and surf culture.

Its mission is to inspire individuals to embrace a freer lifestyle while promoting a deeper connection with the natural world. Mawaho offers bikinis designed for longevity and sustainability, prioritizing functionality and usability over fleeting trends.

Design with the word 'MAUHO' in stylized font, with the same text in different colors and backgrounds, black at the top, beige in the middle, and orange at the bottom.
Four variations of a logo on different colored backgrounds, with the word "MAWAMO" in a playful, rounded font. The backgrounds are colored black, beige, cream, and light blue.
A presentation of the logo, logo mark, and brand emblem for Mauhaho Beach Co., a sustainable beachwear company in Florianópolis, 2021. The logo features the word "MAUHAHO" in a stylized, rounded font. The logo mark displays "MW" in a similar font on an orange background. The logo with signature shows "MAUHAHO BEACH CO." with each word stacked, with a brown background. The brand emblem is a circular patch with a flower in the center, the text "SUSTAINABLE BEACHWEAR CO." around the top, "FLORIANÓPOLIS" at the bottom, and the year "2021" inside, all in brown on a beige background.
Typography style guide for logo with different font types including Montserrat Semi Bold, Peachy Regular, and Montserrat Regular.
Comparison of two examples of brand pattern designs, featuring daisy flowers with alternating light blue and beige petals on orange backgrounds, and including the initials 'MW' in light blue.
Online fashion store homepage featuring a beach-themed display. Left side shows a sandy scene with a straw bag, orange, magazine, and sunglasses. Right side shows a woman in a lilac bikini adjusting her top with a visible tattoo on her thigh. Text overlays promote a new collection and free shipping on orders over R$ 500.
A person using a rubber stamp on a surfboard with a sustainable beachwear logo, with a close-up view of the logo featuring a flower, the brand name MAUWAHO, located on a sandy surface. The right side displays a fabric tag with the same logo and text, hanging on string on a sandy background.
Comparison of a social media profile page and an Instagram post for Mawaho, a sustainable beachwear brand, showing branding, product images, and a product showcase.
Green bikini with string ties on a white surface, with four cardboard boxes labeled 'Mauaho Beach Co.'

Let’s collaborate!

Have a project in mind?

A woman with long brown hair, wearing glasses and a black turtleneck, smiling while sitting at a desk with a laptop and a green potted plant.
Inquire
Inquire

Hi! I’m Sofia,

I’m a UX UI and Brand designer, creating unique brands and innovative digital products, for startups and entrepreneurs worldwide. Discover more about me here.

You might also like…

Two mobile screens displaying a music platform's app. The left screen shows a portrait of a woman with short hair and earrings, with a purple background and a headline saying "Amplify Your Potential." The right screen features a woman singing on stage with a microphone, with a headline "Grow And Get Discovered," and sections labeled "Individual Artists," "Bands," and "DJs."

BeLive

UX UI - Branding

Mobile app interface screens showing a sports and outdoor activity theme; one screen displays articles about yoga, hiking, and surfing; another profile page for Sarah Williams with information about her hobbies and location; a search page for snowboarding in France with related spots and articles.

She is Action

UX UI - Branding

Chocolate chip cookies on parchment paper with a circular bakery logo that says 'Cookie Shop' and has an illustration of a cookie with chocolate chips.

Coowey

Branding